Publications

Hogan Lovells Publications

Creating and building great brands: Multidisciplinary teamwork from the very beginning is the key to success

Most of us know a great brand when we see one. And when customers develop trust in a brand, they usually remain loyal to that company’s products or services and recommend them to...

Hogan Lovells Publications

Total Brand Care: The benefits of a holistic approach to creating, commercializing, and protecting company brands

At Hogan Lovells, we understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating,...

Hogan Lovells Publications

Global IP outlook 2018

2017 was a year of widespread political, technological, and legal changes; leading to lack of certainty and creating both challenges and opportunities for businesses in 2018 and beyond.

Published Works

Chinese character marks in the eyes of the European public

This article discusses if the growing number of Chinese brands expanding to Europe has led to an increase in the number of Chinese character EUTMs. It offers insights into the possible...

Hogan Lovells Publications

China's OEM jurisprudence 1.5 years after the Pretul case: OEM use may still infringe upon Chinese trademarks

OEM is a business model whereby a trademark owner orders its products from a manufacturer, often located abroad, who manufactures and supplies products branded with the purchasers marks...

Published Works

Getting The Deal Through Automotive 2017 - Germany

A joint Hogan Lovells & GTDT publication on the law and regulation governing the automotive industry in Germany.

Published Works

Getting The Deal Through Automotive 2017 - UK

A joint Hogan Lovells & GTDT publication on the law and regulation governing the automotive industry in the UK.

Published Works

Getting The Deal Through Automotive 2017 - Italy

A joint Hogan Lovells & GTDT publication on the law and regulation governing the automotive industry in Italy.

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