Publications

Hogan Lovells Publications

Total Brand Care: Brand creation – get it right from the start

A strong brand can be one of your most valuable assets.  It's a tool to communicate, build loyalty, and drive new revenue. But effective brand management is not just about trademarks...

Hogan Lovells Publications

Creating and building great brands: Multidisciplinary teamwork from the very beginning is the key to success

Most of us know a great brand when we see one. And when customers develop trust in a brand, they usually remain loyal to that company’s products or services and recommend them to...

Hogan Lovells Publications

Global IP outlook 2018

2017 was a year of widespread political, technological, and legal changes; leading to lack of certainty and creating both challenges and opportunities for businesses in 2018 and beyond.

Hogan Lovells Publications

Global anti-counterfeiting and asset tracing

Europe, Middle East, Asia and Americas

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