We use cookies to deliver our online services. Details of the cookies we use and instructions on how to disable them are set out in our Cookies Policy. By using this website you agree to our use of cookies. To close this message click close.

Mark C. Goodman

San Francisco

Mark C. Goodman

High-stakes commercial litigation requires a seasoned lawyer who can confidently steer clients through complex matters. Mark Goodman has long advised clients on their toughest issues. He has led complex, multidistrict litigation, handled class actions and tried cases in state and federal courts across the United States for both domestic and international clients.

As a pioneer in advertising injury claims, Mark has successfully managed — at trial and through dispositive motions — numerous product liability, unfair competition, fraud, and mass tort actions. He has served as lead counsel, coordinating counsel, and court-appointed liaison counsel in class actions and multidistrict litigation involving consumer products, including pharmaceuticals, food, supplements, cosmetics, and medical devices. Mark has handled litigation in matters involving insurance coverage (including insurance bad faith), real estate, contract disputes, and intellectual property cases. His federal and state court appellate and trial experience includes cross-border litigation and landmark California cases involving trademark, trade name, and copyright disputes, as well as other intellectual property, antitrust, privacy, fraud, real estate, and sophisticated business litigation matters.

Mark has published numerous articles on mass tort and class action litigation, insurance coverage, and other complex commercial litigation matters, including articles on "all natural" claims, advertising injury coverage for intellectual property losses, data privacy, and products liability issues arising out of Chinese manufacturing. Mark regularly presents on product liability, risk mitigation, and cross-border disputes. Listed in Who's Who in American Law and a fellow of the American Bar Association, Mark has been regularly recognized as a Northern California Super Lawyer and as a member of the International Who's Who of Professionals.


Representative experience

Successfully defeated class certification and obtained a dismissal in a consumer class action involving alleged mislabeling claims.

Obtained a jury verdict in a breach of contract and breach of fiduciary duty case involving an investment in a pharmaceutical company.

Obtained summary judgment for an insurance company client and an award of more than US$600,000 in sanctions in an insurance bad faith case.

Obtained US$10m settlement of a US$2m claim for U.S. subsidiary of a Japanese technology company in relation to a trade credit claim.

Obtaining dismissal of claims against a Hong Kong-based client for patent infringement, theft of intellectual property, and conversion.

Obtaining summary judgment in a Montana federal court for an insurance company in relation to a bad faith case alleging coverage under an E&O policy.

Successfully resolving hundreds of class actions in the U.S. and in Canada arising out of the largest pet food recall in U.S. history.

Education and admissions


  • J.D., Loyola Marymount University, 1991
  • B.A., Pomona College, 1987


  • Fellow, American Bar Association
  • Member, American Bar Association
  • Member, International Association of Defense Counsel
  • Member, Litigation and Intellectual Property Sections of the Bar Association of San Francisco

Bar admissions and qualifications

  • California

Court admissions

  • U.S. Court of Appeals, 9th Circuit
  • U.S. Court of Appeals, 3rd Circuit
  • U.S. District Court, Central District of California
  • U.S. District Court, Eastern District of California
  • U.S. District Court, Northern District of California
  • U.S. District Court, Southern District of California

2005-2006 and 2008-2011

Northern California Super Lawyers


Product Liability and Mass Tort Defense - Consumer Products

Legal 500 US


Who's Who in American Law

Loading data