Topic Centers

Total Brand Care

Brands lie at the very heart of a company's value, reputation and competitive advantage. Total Brand Care is our  approach to helping you to create, commercialize, and protect your brands by drawing on a wealth of know-how from across different legal specialisms and countries.

It's not just about registering and protecting trademarks. Brands and their value are positively and negatively impacted by a wide range of legal issues. Your approach to marketing may go too far; getting privacy or labeling compliance wrong can incur fines and cost you customers; bad press regarding product liability and anti-trust matters can have a big negative impact on brand value; and inadequate due diligence in M&A activity can cost you more money in the long run.

To keep your brand ahead of the competition these issues shouldn't be tackled in isolation. We can help you to take a holistic approach to all of the challenges facing your brand. 

Our global reach, breadth of practice and collaborative culture uniquely position us to help you on all brand issues. We have award-winning niche practice areas such as intellectual property, product liability, privacy and cybersecurity that set us apart from other big international corporate law firms. Furthermore and most importantly: we will care about your brands as much as you do.

Total Brand Care

Total Brand Care: The benefits of a holistic approach to creating, commercializing, and protecting company brands

At Hogan Lovells, we understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating,...

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Hogan Lovells Publications

The opportunities and challenges associated with product labeling and packaging in Europe: Total brand care

From bright and glossy, to refined and elegant, product labeling and packaging convey information, messaging, and claims about a brand. At the same time the labeling and packaging must also ...

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Hogan Lovells Publications

Global IP outlook 2018

2017 was a year of widespread political, technological, and legal changes; leading to lack of certainty and creating both challenges and opportunities for businesses in 2018 and beyond.

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Hogan Lovells Publications

TMT horizons 2018

TMT Horizons 2018 is a look ahead at some of the issues coming down the track for TMT business in the next 12 months.

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Hogan Lovells Events

Going Global

We are hosting a cross-practice, multi-track seminar on November 16 (Tokyo) and November 13 (Osaka). Join us to find out about a new approach to brand management, the latest developments in ...

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