We use cookies to deliver our online services. Details of the cookies we use and instructions on how to disable them are set out in our Cookies Policy. By using this website you agree to our use of cookies. To close this message click close.

The Homeless World Cup Movement: Changing Perceptions of the Homeless

Social Enterprise

Our London office recently worked alongside Ashoka to successfully secure significant investment from social angel investors for a new social enterprise, the Homeless World Cup Supporters Club (HWCSC). HWCSC was founded by Ashoka Fellow, Mel Young, who also co-founded the Homeless World Cup in 2003, which uses football as a means to get homeless and marginalised people around the world off the streets.

HWCSC's vision is to engage a global community to support the work of the Homeless World Cup movement through the creation of a 1,000,000 seat virtual stadium with the ability to generate both increased awareness of the issue of homelessness as well as revenue through virtual stadium seat sales, sponsorship, and retail/merchandising.

The profit generated by HWCSC will be used to support the Homeless World Cup Foundation, an organisation that works, through its 70 partner organisations, with more than 100,000 homeless people a year across 70 countries. Research has shown that 80% of those who are chosen to represent their country at the Homeless World Cup change their lives significantly as a result. The Homeless World Cup already has a large global following and it is envisaged that the HWCSC will enable the organization to harness the power of these supporters for the greater benefit of the organization as a whole, change perceptions people have of the homeless, and ultimately enable the Homeless World Cup movement to reach even more homeless people throughout the world.

Football really can change lives!

Loading data