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Łukasz Jagodziński


Łukasz Jagodziński
The biggest advantage of working in the Business Development Practice in the Hogan Lovells Warsaw office is the fact that every day is different, and vastly different tasks are undertaken.

In general, Business Development professionals are the cornerstone of any successful organisation because they generate new business and help a company grow in diverse ways. The primary objectives are to identify new business opportunities, find innovative ways of reaching existing markets and new service offerings in order to better meet the needs of the existing market, and implement the firm’s practice groups and individual attorneys’ activities with respect to marketing, business development, public relations, and client services.

As the Business Development Coordinator, in general, the role of the entire team and myself is to bring in new clients, develop additional business from existing clients and increase our visibility and Hogan Lovells’ brand recognition to strengthen and expand the firm’s client base. This happens in a various ways – a number of which are mentioned below:

  • We are responsible for the development, implementation, and coordination of the firm’s business development and client services in accordance with Hogan Lovells’ strategic plans and policies. We support and facilitate the development, implementation, and tracking of business development / marketing plans for several practice groups in accordance with the firm’s plan and policies. We participate in the firm’s strategic planning activities with respect to the evaluation and improvement of current client relations and services, as well as future business development opportunities and activities.
  • The best law firm business development teams know what their competitors are doing in real time; therefore, we have to watch what established firms are doing online, in print, and on the market - and do it better.
  • A law firm’s marketing bottom line is to bring in business; therefore, we plan, run, and execute campaigns that deliver new contacts and new cases. This includes continually researching new emerging torts, and communicating these opportunities to our attorneys.
  • No law firm business development team can escape their duty to report. We provide our Partners and Practice/Sector Area Leaders with detailed metrics on how situations of interest and concern are presently standing and developing across all channels.
  • Hogan Lovells and our lawyers often host, sponsor, attend, and speak at events. We must be able to come up with event ideas, evaluate which sponsorships are worthwhile, and manage events from the initial invitation to the post-event follow-up.
  • We supervise and coordinate the firm’s requests for proposal protocol process including soliciting RFP’s from appropriate prospective clients and drafting and submitting proposals for new business as required.
  • If lawyers are dealing with cases which are receiving media attention - something that they often do - we serve as the point of contact for any press inquiries. We prepare and supervise public relation activities and communications for the firm including press releases, new attorney announcements and notices, other firm announcements, and media materials, as well as coordinating with PR consultants from other Hogan Lovells offices worldwide.
  • We are responsible for designs and updates, as well as maintaining online, print marketing, and business development materials including the Warsaw office’s profile, practice descriptions, brochures, and newsletters.
  • We maintain the firm’s databases which are utilized for marketing, business development, public relations, and client services, and generate reports as requested.
  • We supervise the firm’s profiles on online directories and referral sites, submit information for attorney and firm awards, promote awards, and determine which directories should be launched and maintained.
The above list is not exhaustive, but should provide an idea of the type of activity we are concerned with on a regular basis.

If sitting behind a desk and doing the same thing day in, day out, is not your idea of fulfilling your life’s ambition, then working in BD might very well be ideal for you - every day is different. This is what makes it so hard to accurately describe the many facets of business development work.

Who we are looking for?

In terms of personality traits, you must demonstrate initiative, be highly organized, be able to manage multiple projects while prioritizing work assignments, and be able to work well with attorneys and staff at all levels in Hogan Lovells. In addition, you must have excellent communication, presentation, and interpersonal skills. It is also critical to have the ability to understand the attorney-client relationship. Successful candidates must demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the firm, as well as to prepare written materials to support and follow-up marketing opportunities for the firm, and for individual attorneys.

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