Area of focus

Food Advertising and Regulation

Scrutiny of your promotion efforts continues to increase, and it can be difficult to stay on top of compliance.

Keeping your finger on the pulse of regulatory changes to promotion of your food or beverage product can often be tricky. Having a solid strategy is essential in order to avoid a Warning Letter or other...

Representative experience

Reviewing and summarizing for our clients the regulations that will govern the new nutrition labeling requirements on food products.

Keeping clients abreast of the latest guidance documents on the changes to the nutrition facts panels.

Monitoring and keeping clients apprised of the USDA efforts to issue regulations on bioengineered foods and assisting clients in submitting comments on questions raised by USDA.

Advising national food advertising campaigns for major restaurant chains on a range of issues, including comparative claims, product quality claims, and necessary substantiation.

Advising multiple clients on label and advertising claims for their products and ways to mitigate risks with claims such as “natural,"

Keeping clients apprised of new developments in class action lawsuits against the food industry and helping them develop claims to mitigate class action risk.

Advising clients on impact of Proposition 65 listing of furfuryl alcohol, BPA, acrylamide, and other listed substances on compliance with warning requirements.

Assist clients in developing data supporting a decision that their food products do not expose California residents to a listed substance at a level that triggers a warning.

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