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False Advertising and Unfair Competition

If consumers, competitors, or regulators say your advertising is misleading, we uncover and present the facts to dismiss their claims. Likewise, when your competitors mislead consumers about their products, you can count on us to bring them in line.

We review your packaging, labeling, advertising, and product launches before you go live, to evaluate potential risks. And we defend you if your competitors decide to put up a challenge. If they succeed in getting an injunction granted, we appeal it and devise workarounds so you can continue to promote your products.

At the same time, we keep a close eye on your competitors, looking for scope to counter their statements that might harm your products. We review the accuracy of your competitors’ advertising and marketing campaigns. And we coordinate sweeping action wherever in the world you need.

We even preempt competitors’ claims against you and have defense strategies on standby. We work across all sectors, though most often in life sciences — pharma products and medical devices.

We combine life sciences know-how with case law, and we keep on top of judgments to stay one step ahead. Working with physicians to understand medical studies, we translate these for judges to convince them of the merits of your case. We have the experience to predict how the other side might react.

Other sectors include food, healthcare, cosmetics, and financial services.

Representative experience

Our team works for several of the biggest life sciences companies in the world, and regularly wins against their competitors in court.

We are one of the most renowned law firms in pharmaceutical advertising, and have a worldwide team of litigation and regulation practitioners.

We successfully represented Millennium Labs in a Lanham Act jury trial in which we challenged false claims concerning a competitor’s drug testing service.

We defended the makers of Boulder Brands food products against multiple putative class actions alleging false advertising.

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