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False Advertising and Unfair Competition

Do you need to defend your company’s advertisements against claims or challenges from consumers, competitors, or regulators? The false advertising team at Hogan Lovells is ready to help you solve your toughest legal challenges.

We check advertising and promotions. We take broad action — prohibiting your competitor's false advertisements fast and effectively. And we can defend you should you be subject to competitor lawsuits or consumer class actions.

Our team has years of experience across multiple jurisdictions, including U.S. Lanham Act suits. We have particular insight in highly regulated product areas — including life sciences, pharmaceuticals, food, cosmetics, health, and financial services.

Representative experience

Our team works for several of the biggest life sciences companies in the world, and regularly wins against their competitors in court.

We are one of the most renowned law firms in pharmaceutical advertising, and have a worldwide team of litigation and regulation practitioners.

We successfully represented Millennium Labs in a Lanham Act jury trial in which we challenged false claims concerning a competitor’s drug testing service.

We defended the makers of Boulder Brands food products against multiple putative class actions alleging false advertising.

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